HaloSuite Acceptable Use Policy

Version 1.0. Effective Not yet effective — draft awaiting launch date.

This policy is part of the HaloSuite Terms of Service. It applies to everyone who uses HaloSuite and to everything sent, posted or published from a HaloSuite workspace, whether a person or Halo drafted it. If you are not sure whether something is allowed, ask us at hello@halosuite.ai before you do it.

1. No spam

• Email only people who have a real relationship with your business or who agreed to hear from you, and follow the CAN-SPAM Act: an honest "From" name and subject line, your business's postal address, and a working unsubscribe link in every marketing email.
• Honor unsubscribes at once (the law allows at most 10 business days; HaloSuite's suppression list does it immediately). Never email someone again after they unsubscribed, and never re-add them from another list.
• Do not use purchased, rented, scraped or shared email lists, or lists of people who never dealt with your business.
• Do not hide who you are, use misleading subject lines, or rotate sending domains or accounts to get around filters or complaints.
• Keep complaint and bounce rates low. We may pause sending from a workspace whose mail causes many bounces, spam complaints or blocklist listings.
• Instant auto-replies to an inquiry someone sent you are service messages only while they just answer that inquiry. Once you add offers or promotion, treat them as marketing and follow every rule above.

2. No deception

• Do not make false or unsupported claims about your business, products, prices, results, earnings, health effects or credentials, even if Halo drafted them. Approve only claims you can back up.
• No fake reviews or testimonials, AI-generated or otherwise; no reviews from people who never used your product; no paying for positive reviews; no hiding negative reviews; and no buying or faking followers, likes or views. These are banned by the FTC.
• Disclose paid relationships, sponsorships and affiliate links where the law or platform rules require it.
• Do not impersonate anyone, including other businesses, government agencies or real people, and do not create deepfakes or AI images, audio or video of real people without their permission.
• No phishing, scams, fake invoices or requests for passwords or payment details under false pretenses.

3. Finding leads: limits

• Lead search in HaloSuite finds publicly listed businesses. Use the results to contact businesses about relevant business offers, within these rules.
• Do not scrape, harvest or bulk-collect personal email addresses, phone numbers or profiles from websites, social networks or other services, and do not use HaloSuite to get around another service's terms, rate limits or technical blocks.
• A phone number found in a business listing is not permission to text it. Texting needs the consent described in section 4.
• Do not build or sell lists of people, or use HaloSuite as a data broker.
• Do not use HaloSuite to decide anyone's eligibility for credit, insurance, housing, employment or education.

4. Outbound messages: the rules for each channel

Text messages (SMS)

• Text only people who agreed to receive texts from your business, with the consent recorded in HaloSuite. Marketing texts need prior express written consent that clearly says the person agrees to receive marketing texts; consent may not be a condition of buying anything.
• Register your brand and campaign for US A2P 10DLC in your own Twilio account, and send only the kinds of messages you registered.
• Identify your business in your messages. Honor STOP and similar words (such as QUIT, END, REVOKE, OPT OUT, CANCEL, UNSUBSCRIBE) and other reasonable requests to stop, at once and within 10 business days at most. Answer HELP with your business name and how to reach you.
• Do not send marketing texts before 8 a.m. or after 8 p.m. in the recipient's time zone.
• Never share, sell or transfer a person's number or consent to anyone else for marketing.
• Carriers forbid or restrict texts about sex, hate, alcohol, firearms and tobacco (including cannabis and vaping), known as "SHAFT" content. Do not send it by text unless your registered campaign is approved for it and you use the age checks carriers require. No "number cycling" or using many numbers to avoid filters.

Social media

• Follow each platform's rules, including its rules on automation, advertising and AI-generated content. Label AI-generated images, video or audio where the platform or the law requires it.
• Post only to accounts you own or manage with permission.

Websites, pages and forms

• Publish only content you have the right to publish. If you add analytics or advertising tags (such as a Meta Pixel or Google Tag Manager) to a page, you are responsible for telling visitors and getting their consent where the law requires it.
• Forms that collect phone numbers for texting must show the consent wording next to the phone field.

Calls and voicemail

• Do not use HaloSuite to make robocalls or send prerecorded or artificial-voice messages without the consent the law requires.

5. Prohibited content

Do not use HaloSuite to create, store, send or publish content that:

• is illegal, or promotes or helps with illegal activity;
• sexually exploits or endangers children, in any way;
• is sexually explicit, or harasses, threatens, bullies or incites violence against anyone;
• attacks people based on race, ethnicity, national origin, religion, disability, sex, sexual orientation, gender identity, age or similar characteristics;
• infringes someone's copyright, trademark, privacy or other rights;
• shares someone's private information without permission;
• contains malware or links to it; or
• gives regulated advice (such as medical, legal or investment advice) that you are not licensed to give, or sells regulated goods without the required licenses.

6. Security and fair use

• Do not probe, scan or test the security of HaloSuite or try to reach another business's data. Report problems to hello@halosuite.ai instead (see our Support and contact page).
• Do not try to bypass or disable approvals, spending caps, the emergency stop, rate limits, suppression lists, consent checks or any other safety control.
• Do not share accounts or invite codes, resell access, or use another person's account.
• Do not overload the Service or use it in a way that harms its performance for others.
• Do not use HaloSuite to build a competing product, or copy or extract its prompts, models or code.

7. What happens if this policy is broken

We may remove content, pause outgoing messages, posts or publishing, suspend connections, or suspend or close the account or workspace involved. Where it is reasonable and lawful, we tell you first and let you fix the problem; for spam, fraud, attacks, harm to others or legal risk we may act at once. We may report illegal activity to the authorities. Repeated or serious breaches end your access.

To report abuse coming from a HaloSuite workspace, email hello@halosuite.ai with "Abuse" in the subject line and include the message or page.